NEW! Cadbury Dairy Milk Puddles: Smooth Mint & Smooth Hazelnut
Cadbury really are pumping out a lot of new products recently; they've just launched the new Oat Crunch bar, as well as the Marvellous Ice Creams range and some new Cadbury Fingers flavours. So I wasn't surprised when I spotted these Dairy Milk Puddles bars in Wilkinsons over Easter. Presumably Easter is a good time to launch new products to fill the gap left by Easter eggs?
The Puddles range comes in two flavours; Smooth Mint and Smooth Hazelnut. The bars consist of "puddle-shaped-blocks" containing soft fillings, each bar weighing 90g in total.
According to the press release, "The shape of the new tablet will reignite memories of childhood fun and carefree moments of jumping in puddles and will bring a light-hearted feeling to the category".
Well, I'm not so sure they reignited my memories of jumping in puddles, but they're definitely tasty bars of chocolate!
Dairy Milk Puddles Smooth Mint:
Dairy Milk Puddles Smooth Mint |
Dairy Milk Puddles Smooth Mint |
Dairy Milk Puddles Smooth Mint |
RATING: 8 out of 10.
Dairy Milk Puddles Smooth Hazelnut:
Next up I tried Smooth Hazelnut. Again I cut through a few blocks so you can see the filling:
Dairy Milk Puddles Smooth Hazelnut |
RATING: 7 out of 10.
Overall:
Despite my skepticism over the "puddle blocks" on these bars I rather like the concept. They're unique and fun, and I would definitely buy the Mint variety again. I just hope they add more flavours to the range in future as I think there's a lot of potential there. Apparently Cadbury are replacing the "Dairy Milk Bubbly" range with these, so if you're a fan of them stock up while you can!
Price: £1.40 at Wilkinsons.
Suitable for vegetarians?: Yes.
Allergy Information: Contains dairy, nuts, soya.
I don't think the whole Puddles brand will work. I think Cadbury Dairy Milk Fondants would sound better and more sophisticated. Although I like the sound of these, I think Mondelez are being too childish with the overall brand/design/packaging and they need to release more sophisticated bars like the now discontinued Dairy Milk Bliss?
ReplyDeleteCadbury? Sophiscated? I don't think those words are compatible!
DeleteThe way I understand it, Cadbury's philosophy is to be associated with youthful fun, joyous, light-hearted carefree concepts and memories, exploiting a stated powerful link between chocolate and childhood. This is basically a rewording of the press release quoted above.
(a) make products for adults to buy for their children - they'll grow up to be a customer later in life, and (b) make products that appeal to adults' nostalgia due to (a)
Everything for people who never quite left childhood!
As a self-confessed big kid, have to say I agree with all of that! I do laugh at the nonsense they put in these press releases.
DeleteI absolutely love Dairy Milk and will probably give these two a try if they are on special offer. Hazelnut would have been my preference so the lack of a decent nut based filling is disappointing.
ReplyDeleteHowever, that said, I am getting a bit hacked off at their penny pinching. I see these bars are 90g for £1.40 which seems like a bit of a rip off. The concept is interesting but essentially its a filled chocolate bar with fewer than average pockets of filling. It just feels like they are adulterating the expensive dairy milk with every kind of cheaper additive to see what they can get away with. I do wish they'd stop devaluing their products in this way.
I do agree...I was shocked at the price of these bars for the amount you get. I think they'll probably go down to £1 once they're properly launched.
DeleteThere is an article about Puddles you may find interesting at http://www.mirror.co.uk/news/uk-news/behind-new-cadbury-puddles-chocolate-5443471 (though strangely it says "In its first new launch for two years..." !)
ReplyDeleteToo bad these are caramel-y, because I'd love a cream filled mint or hazelnut bar. Are they chewy or just liquidy though? Because chewy I can't even do at all anymore, really. :( Cool news regardless, nice spot to find it so soon!
ReplyDeleteThey're more liquidy than chewy, kinda sticky.
DeleteWould've been even better with Bournville as dark choc goes with mint.
ReplyDeleteBut we already have Fry's Peppermint Creme for that :)
DeleteThats too bad, i like the dairy milk bubbly bars!
ReplyDeleteTerrible replacement for the Bubbles bars. I love hazelnut flavouring but the Hazelnut Puddles bar might just be the worst Cadbury product I've ever tasted. :(
ReplyDeleteHOW DARE YOU CRITICISE THIS BEAUTIFUL HEAVENLY BAR!! MANY PEOPLE HAVE WORKED VERY HARD ON MINIMUM WAGE TO BRING THIS BAR TO YOU!! HOW DARE YOU!! YOU SHOULD BE ASHAMED!!!1!!!!!!!
Deletedissapointed :(
Tried the Hazelnut puddle bar.. it was 'Meh'
ReplyDeleteUnlikely to recommend.
Half the size of a Dairy Milk bar.
Not worth the cost & scrapping the barrel from a 'creative' point of view.
I was given a sample of the Mint one by our Cadbury rep and it tasted sweet but deliciously minty. Don't think they are worth £1.40+ mind. Bit concerned about the lack of info on Cocoa Solids too!
ReplyDeleteThese Puddles are presumably Milka Choqsplash in a Cadbury's wrapper....they taste exactly the same to me at least.
ReplyDeletehttps://www.milka.de/Produkte/milka-tafeln-100g/Milka%20Chocsplash%20%C3%A0%20la%20Haselnuss?p=7217&provider=D193998A-4A6D-4EA5-BAA8-209357B27A09&categoryId=1395
Had the hazelnut one - revolting. I wont try the mint one now, although I suspect it will be a bit tastier, but the hazelnut one is beyond foul. I feel sick thinking about it. Then there's the shape - an obvious cost-cutting exercise dressed up as a quirky idea. It's obvious it's all about reducing the amount of cocoa.
ReplyDeletePlease for heaven's sake just sell the brand, Kraft.
I disagree hazelnut my favourite although I only paid 39 pence for mine at home bargains couldn't justify paying 1.40.!! Far to expensive
ReplyDeleteThis is a great article with well-scripted, engaging content that is full of original and sensible views. Much of your informative content is in line with my way of thinking.
ReplyDeleteikea godis
We are excited to introduce two new Cadbury Dairy Milk Puddles: Smooth Mint and Smooth Hazelnut. Both flavors are made with real Cadbury Dairy Milk chocolate and are perfect for any occasion. The mint puddle is refreshing and smooth, while the hazelnut puddle is rich and creamy. Order now and enjoy these delicious new flavors!
ReplyDeleteThank you chocolate delivery manila