Marks & Spencer SnowBall Crunch: White chocolate & cinnamon popcorn Review!

When I spotted this "New" Snowball Crunch amongst Marks and Spencer's bagged range I was itching to give it a try. Not just because it's a new and limited edition Christmas product, but because it's popcorn coated with white chocolate and cinnamon - two of my favourite flavours! This combination sounded fantastically novel and I imagined it would make for a perfect tasty treat.

Alas - it didn't turn out to be all that amazing! Mainly because it was too sweet, thanks to the dusting of icing sugar on the already overly-sweet white chocolate coated popcorn.

The description on the pack reads "Toffee popcorn covered in white chocolate with cinnamon (34%) and dusted with icing sugar (9%)".

That may sound like a small proportion of icing sugar, but it dominated the overall flavour of the popcorn - it was mega sweet! All I could really taste was a strong, sugary milkiness. There was no real flavour of white chocolate, and only a faint hint of cinnamon. What little flavour there was was just drowned out by the sugar. Which is a shame because amongst all the sweetness there was some semblance of a moreish and tasty snack. I think this could have been much improved by using a thicker coating of better quality, less sweet white chocolate, and a stronger dusting of cinnamon with no icing sugar at all.

Overall, this bag of SnowBall Crunch promised a lot but was ultimately disappointing. I'm not sure who produces M&S's bagged chocolates but I think they need to have a bit of a re-think with this one! I've also tried other products from their range and found them rather lacking (more reviews of those to come...)

Price: £1.50 or 2 bags for £2 (offer includes other M&S bagged chocolates).
Suitable for vegetarians?: Yes.
Allergy Information: Contains milk, soya. Not suitable for nut allergy sufferers.
Nutrition (per quarter pack): 115 Calories, 19.6g Carbs, 16.8g Sugars, 3.9g Fat, 2.1g Saturates.

RATING: 5 out of 10. 


  1. Aw, drats - I was looking forward to trying this, but I was hoping for a strong showing of cinnamon. Won't bother now! Wish there was some nice cinnamon sugar flavored things, I used to eat cinnamon sugar toast all the time as a little kid so it's a very nostalgic flavor for me.


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