Meiji Meltykiss Fruity Strawberry

I recently visited a local Japanese store and was quite overwhelmed with the many unusual and unique products being sold there. Flower flavoured soda, coconut jam, mochi (as reviewed here by the legendary Gobble Monkey) and Meiji Meltykiss! I'd heard about these before on other blogs and they always seem to be well received, so I was hoping for something special.

Honestly though? I don't get what all the fuss is about.

They were labelled to be stored "below 23˚C". I live in Britain so it's always a fair bet it's going to be cold, so no problems there. Presumably it's to preserve the melting filling.

Maybe I ate these wrong or something (is that even possible?), but I just wasn't impressed with the texture. The centre is basically vegetable fat and sugar, and was quite hard and waxy. Even when I allowed it to melt in my mouth, it just tasted of strawberry flavoured melted vegetable fat and sugar. The strawberry flavour was pleasant enough, but certainly not outstanding. I guess I was expecting something more akin to the melting centres in Lindor...they are called "Meltykiss" after all.

Overall I was disappointed with these, and am a bit hesitant now to try the other flavours I saw (caramel and rum) as they aren't exactly cheap. This 60g box cost me £3.15!

Maybe I'm just jaded and grumpy though. Have you tried Meltykiss before? What was your experience of them like?


  1. Is it sad that I keep laughing at the name of these...Meltykiss lol. They look like Turkish Delight to me (yuk). Shame they were a let down but great find anyway and the box is really pretty looking.

    Also I think I NEED some coconut jam, will have to track some down!

    1. I'll have to do a review of the coconut jam, I don't think it's like english jam though, it looked different and not very appetizing lol.

  2. I also heard about this Meiji Meltykiss Fruity Strawberry much, But when i tried, it was not so ggod nor tasty. I will not try this again

  3. I'll have to get sticking to of a review of the coconut jam, I don't think it's in imitation of english jam even if, it looked oscillate and not utterly savory lol.


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