Toblerone Milk Chocolate Review: new shape change!

toblerone milk chocolate

Today's review isn't for a new product, although it may as well be...not content with making Dairy Milk's blocks curved and altering the recipe, Mondelez have had the audacity to alter Toblerone's 150g Milk Chocolate bars.

toblerone milk chocolate



On the plus side they don't appear to have changed the actual recipe, but what they have changed is...

toblerone milk chocolate

The blocks! I was very surprised when I bought this bar in Tesco recently, I don't often buy Toblerone but on this occasion I fancied a change. I'd heard the rumours that Mondelez were reducing the size, but I never thought they'd do it in such a ridiculous way.

toblerone milk chocolate

I mean just look at the distance between those blocks! It hardly looks like the same bar any more.

toblerone milk chocolate

The base layer of chocolate is of course much thinner and the wider gaps are to give the illusion that the bar is still the same width. But did they really think no one would notice should a blatant design change?!

What's worse is that it doesn't just change the bar aesthetically, it makes the blocks a lot harder to eat and you're likely to get a sore mouth unless you nibble the base layer off before eating the triangular block.

toblerone milk chocolate

I certainly struggled with this and it was a real pain to eat. The chocolate tastes as nice as ever but the design is just stupid, why they couldn't have just reduced the width is beyond me...yes people would notice it, but it would be a lot less ridiculous than this.

Luckily, from what I've heard this change only affects the 150g bars (which used to be 170g) but not the larger ones.

It seems like Mondelez are getting quite a track record now for messing things up. There's been the Creme Egg recipe change, the Dairy Milk shape change, the Dairy Milk recipe change (that they won't admit to but we've all noticed), and even that time when they replaced Bournville's in Cadbury Heroes with Toblerone. What next? I'm sure we won't have to wait long to find out!


Comments

  1. What the actual?! Surely they could have just removed a triangle or two?

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  2. Oh dear. Does it still say Made In Switzerland?

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  3. Thats shocking!! Another thing not to buy out of principle.

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  4. http://www.telegraph.co.uk/news/2016/11/08/toblerone-faces-mountain-of-criticism-over-stupid-change-to-its/

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    Replies
    1. Thanks, yes I see it's all over the news today...clearly as important as Marmite to the Britich public :)

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    2. I'd much rather be dealing with Toblerone and Marmite disasters than the trainwreck that is happening in my own country. :( :( :(

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    3. I'm so sorry for you :( :( The world is becoming a crazy place..

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  5. Classic Kraft/Mondelez, take a good product and worsen/cheapen it. The next step will be production moved to eastern europe. They are doing it with Cadburys and there's almost nothing thing left of Terry's

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  6. What is the word that sits half way between irritates and infuriates?

    Whatever that word might be, that's what I am regarding the shrinking of snacks.

    It's more the fact that they think we are too stupid to notice.

    And the recipe changes. Everybody knows that "New Improved Recipe" is marketing speak for...

    "We've ruined your favourite snack to reduce production costs marginally. Now we are attempting to brainwash you into believing the new taste is better"

    Repeat after me. Mmmmmm thats delicious.

    Advert PEOPLE...

    AND CUT....

    .. .. GET THAT LITTLE GINGER CNUT TO SMILE WIDER AS HE RUNS TO HIS MUM TO THANK HER FOR HIS DELICIOUS SNACK

    MUM. CAN YOU LOOK A LITTLE SMUGGER PLEASE.

    THE MESSAGE WE ARE SEEKING TO CONVEY IS THAT THE GINGERS LIFE WAS IN DANGER UNTIL HE ATE THE IMPROVED RECIPE SNACK. MUM IS THRILLED TO HAVE SAVED HER SONS LIFE.

    RUN YOUR HAND THROUGH HIS HAIR TOO.

    OK. OK. I GET THAT.

    CASTING? CASTING LADY COME HERE....

    ARE YOU SURE WE CAN'T GET A BLONDE KID?

    THE MUM IS WORRIED ABOUT TOUCHING HIS GINGER WIRY HAIR

    RIGHT. RIGHT. OK.

    MUM....

    ARE YOU WE'LL GET YOU SOME CREAM SO YOU DON'T CATCH GINGER.

    ACTION

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