Last week, Nestlé UK announced the launch of new Caramac Giant Buttons, apparently the first product extension in the brands history (although they've strangely glossed over the fact that they produced a Kitkat Caramac in the mid 2000's, as well as a Caramac Breakaway).
The Caramac name apparently comes from an amalgamation of the word caramel and Mackintosh - the company that originally produced Caramac before being taken over by Nestlé. The bar has been a staple of newsagents for a long time indeed, and as many will know it has a buttery, almost fudgey caramel flavour, although unfortunately it's gotten a lot sweeter over the years. The original bar actually used to contain butter, treacle and condensed milk, but unfortunately these new giant buttons don't contain any of those ingredients...boo! :(
Apparently 10 buttons equals one serving, which doesn't seem too bad an amount compared to some products (*cough* half a tiny Aero Mousse! *cough*)
The buttons are very substantial in size indeed, and have a somewhat chalky appearance. They smelled strongly of butterscotch.
They were very, very moreish, I found it easy to munch through loads at once, although they are quite sickly in excess. Theyr're definitely ones you'll want to share, even if sharing is an alien concept to you! They'd be a particularly good snack to take to the cinema.
Overall, although the ingredients have changed a bit and these aren't as glorious as the original Caramac bar used to be, they're still a good snack and bring something different and tasty to the snacks world. I have a feeling they're going to be very popular.
RATING: 8.5 out of 10.