Whilst in Asda recently I spotted packs of these new "Magnum Chocolates" near the tills. As far as I know the Magnum brand has never ventured out of ice cream and into confectionery before, so I was very curious to see how they would taste.
The pack contains 3 pieces of chocolate, each with a soft vanilla centre. They're described on the pack as "Vanilla flavoured white chocolate truffle centre with a milk chocolate coating (80%)". The chocolate pieces are shaped somewhat like miniature Magnum ice creams, with the "M" logo printed on them.
They tasted very nice; the chocolate was good quality with a nice rich cocoa flavour, and the vanilla centres were very light and fluffy. They tasted very mousse-y and ice-cream like, infact, and I had to remind myself I was eating chocolate and not ice cream!
After the first piece though I started to get a bit bored of the flavour. It's a bit one-dimensional and doesn't offer much of a "wow" factor, even though it's very pleasant and creamy. I think these would be best as a little snack to go with coffee or shared with friends but I wouldn't want to eat them all in one go.
Overall, it's interesting to see Magnum extending their brand into chocolate, and these are certainly tasty and good quality, however they don't offer enough excitement for me. Maybe if they do some other flavours I'll be more interested.
Price: 65p at Asda. (Also available at Poundland in bags)
Ingredients: Contains milk and soya. Suitable for vegetarians.
Nutritional information: 66 calories per piece.
Cocoa solids: 38% minimum.
Other info on pack: DO NOT FREEZE.
Have you tried Magnum Chocolates? If so what did you think of them?