Wednesday, 5 April 2017

White Skittles Limited Edition

White Skittles Limited Edition

I don't really know where to start with my thoughts about these new Limited Edition White Skittles Fruits. You wouldn't think there'd be much to say about sweets that have simply removed the colourings, but apparently there is.

They've been launched to support Gay Pride this Summer, stating "only one rainbow matters this Pride. Give the rainbow, taste the rainbow". The implication is that they've removed their traditional rainbow colours so that the Pride rainbow can shine instead. Oh, thanks for your kindness, Skittles!

White Skittles Limited Edition
#onerainbow
This is supporting a great cause, but couldn't they have thought of a better way to do it?! Making Skittles all white to support gay pride is just silly. Surely we should be celebrating the rainbow in all of its colourful glory? How does making them all white create any sense of pride? The fact they need a convoluted explanation for it just shows what a silly idea it is. 

White Skittles Limited Edition

That aside, I will admit that it was interesting trying the Skittles not knowing which flavour was which. All the classic flavours are there, from lemon to orange and strawberry and they taste just as good as ever. I had to fight the urge to get out some marker pens and colour them in, though!

Here's my (terrible) attempt at creating a rainbow out of white Skittles. Doesn't look too exciting does it?:

White Skittles Limited Edition
#onewhiterainbow
All in all, I do think this is a good cause and it's nice to see a company supporting Pride, but they could have done it in a much, much better way. At least it's getting everyone talking about this. Now hopefully a company will create something a bit more celebratory for Pride: rainbow Kitkat, anyone?

What do you think of white Skittles? Good idea or not? Please share your thoughts in the comments below!

5 comments:

  1. I actually like the idea of all white Skittles. It makes a statement, at the very least, it's a talking point and it's obvious what's missing from the product. I suppose in focusing on the lack of rainbow you're also pointed at where the rainbow is - in the negative there's a search for a positive, type of thing. It's a bold move for a large company, really. Plus I'd quite appreciate the fun of having a bag of something and playing 'guess the flavour' when all are apparently the same.

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    1. I see what you're saying! Just a shame they haven't communicated it better really. I think it's too easy for people to get the wrong idea from it, but at least it's got people talking as you say.

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    2. The Pride rainbow is a symbol regardless of what a bag of sweets does or doesn't do... but in Skittles removing a key, important aspect of their brand identity, they're approaching it in a way that makes the biggest impact.

      'Taste the Rainbow' and a focus on all the bright rainbow colours IS Skittles. That's their bread and butter, their day in day out. It wouldn't take much effort for them to keep their normal produce and their normal packaging and just plonk a sticker on saying 'we support Gay Pride', but what sort of impact would it have? Would anyone have noticed? It'd be very difficult to make a statement with one glance, to inspire curiosity or dialogue for this cause with their normal rainbow of colours in situ.

      Arguments can go either way for it, I've mentally sketched out multiple responses both positive and negative for the marketing choice. But that'd lead me to a SUPER LONG essay like response that no one wants. :D

      Ultimately dialogue is good as it leads to awareness and understanding. Yay!

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  2. I think what they're tryna say is that, no matter if your gay, lesbian, bisexual or transgender, you can be yourself and you're just like anyone else (hence all being white because in real life, you can't always tell if someone is gay or not)

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  3. I would just be concerned small children would not be able to distinguish white Skittles from pills.

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